GROW YOUR WEBSITE TRAFFIC, How SEO Works

Search Engine Optimization (SEO)

Getting your site ranked in search results can be a confusing, time-consuming ordeal, but it’s pretty important to running your business online. The good news is that Big Cartel has already optimized your store for search engines, based on Google’s own recommendations. We use:

1. Unique titles and meta descriptions based on your products and pages
2. Valid HTML markup
3. Clean, search-engine-friendly URLs
4. Simple, clear navigation
5. Proper headers and anchors
6. Appropriately labeled alt tags on images
7. A robots.txt that points to an automatically generated sitemap
8. canonical URL, which really helps with custom domains
If you have no idea what all of that means, don’t worry, you don’t need to. That’s what we’re here for!


Improving your search engine rankings



We’ve worked hard to optimize your store for search engines by default, but there are a few additional steps you can take to potentially increase your visibility in search engines:


* Use a custom domain by following our directions.
* Provide a good store description in the Settings area.
* Write quality product descriptions for each product.
* Get quality inbound links from friends and established sites.
* Don’t spam or try to manipulate search engines.
* Check out our resources: Marketing Guide and Write to Sell Guide.