How SEO Works, Keyword Research

How SEO Works…

Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result…

Onsite – your content and website infrastructure
* targeting the best keyword clusters
* matching existing content to target specific keyword clusters
* creating new content to target specific keyword clusters
* having the best website infrastructure and architecture

Offsite – how your website is referred to from other online sources
* developing a profile of high quality, on-theme incoming links
* having a relevant and active social media presence
* creating citations (non-linking references) about you
* at least half of your SEO outcomes are influenced by elements outside your direct control


…and everything else is about strategy, techniques, tactics, and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works

Keyword Research

Everyday 25% of the search terms the Search Engines see they have never seen before. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment).