Offsite Link Profile, Social Profile,Citation Profile

Behind The Scenes – The Code

Not all websites are created equal. Some websites are great and are ideally search engine-friendly, but many we come across are not. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.
For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise. Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first.

Offsite Link Profile

In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your website. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively.

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:
the Reputation or Trust value of sites linking to your website
The Theme or Relevance of sites linking to you

The “Anchor Text” (the words that the link is embedded behind) in links to your site

Offsite Social Profile

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.
Offsite Citation Profile